Do You Want To Join The League?!

How to Lead, Grow, and Win in Your Service Business—Without Burning Out, Babysitting, or Doing Everything Yourself

Even if things feel messy, reactive, or inconsistent right now...

The training ground for small service-based business owners to build the skills to lead, grow, and WIN!

STOP being frustrated. START growing your business.

You’re not just building a business—you’re building a legacy.

But right now, it feels like you’re stuck doing everything—running calls, answering questions, solving problems, and putting out fires. You’ve tried delegating. Tried hiring. Maybe even bought a course or two.

But what you really need is a system to lead, a structure to scale, and a coach in your corner.

That’s why The League exists.

WHO IS THE LEAGUE FOR AND WHY SHOULD I JOIN ?!

WHO:

  • Service Business Owners

WHY:
Because running a small service business shouldn’t feel like surviving a storm with duct tape and hope.

Most owner-operators are stuck in the business—chasing problems, fixing mistakes, and constantly answering the same questions. You want to grow, but growth just adds more chaos.

The League is your way out.

It gives you the tools, coaching, and community to lead your team, build real systems, and scale without stress.

No more guessing. No more going it alone. No more holding the whole thing together by sheer willpower.

What Makes The League Different?

Built for Service Business Operators, Not CEOs in Suits

We coach boots-on-the-ground owners, leaders, and sales pros in trades and local service businesses—not tech startups, influencers or corporate executives.

Clear, Tactical Coaching You’ll Actually Use

This isn’t theory. Every lesson, playbook, and session is designed to solve problems you’re facing right now.

Access That Matches Your Ambition

Whether you just need the plays (Rookie), a small coaching squad (Pro), or your own personal GM (Champion), we’ve got your level.

Real World Community

No ego. No fluff. Just real business owners and leaders who show up, share wins, and help each other grow.

You’re Not Just Buying Coaching—You’re Building a Championship Team

Your team will stop guessing, start executing, and you’ll stop being the bottleneck.

Meet Your Coach: Desi Mayner

I didn’t build this program from a whiteboard.

I built it in the locker room, the classroom, the jobsite, and across messy desks with owners barely holding it all together.

I’ve led from the front.

I’ve sold from the ground level, and I’ve operated service businesses in the thick of it—not just advised from the sidelines.

Before founding Mayner Leadership, I was a special education teacher and sports coach—roles that taught me how to simplify the complex, lead with patience, and get real results from people who learn and operate differently.

I’ve also been an owner/operator of multiple service-based businesses, so I know firsthand the weight of payroll, the pressure of client expectations, and what it feels like to be the only one holding it all together.

And before all that—I spent five years playing Division 1 college football at the highest level, earning a scholarship and chasing the dream with four and a half minutes of fame, trying to make a living doing what I loved.

I didn’t land the big contract, but I walked away with something even more valuable: Discipline. Pressure. Grit. Execution. Team-first leadership.

That mindset translates directly into business. Because when the game’s on the line—whether it’s 4th and goal or Friday payroll—you need a calm head, a clear plan, and a team you trust.

Over the last decade, I’ve coached more than 250 small service businesses and trained over 5,000 leaders and sales pros—helping them communicate clearly, lead confidently, and finally build teams that perform without constant babysitting.

I created The League because small service businesses are full of potential—but most are stuck without a playbook or a coach.

That’s where I come in.

If you’re tired of carrying the weight alone…If you’re done leading by gut and grit with no structure…If you’re ready to grow without losing control…Let’s get to work.

- Coach Desi

Founder of Mayner Leadership
Coach to Owners, Leaders, & Sales Pros in the Service Industry

"Hope is not a strategy. Hustle is not a system. You need a real game plan."

ROOKIE

$99/mo

Unlimited Seats

  • 1on1 Onboarding Call

  • Weekly Live Zoom Lessons & Coaching per month

  • Special Guest Speakers & Bonus Workshops

  • Unlimited Replay Access

  • Mobile App Access

  • Exclusive Access to Private Community

  • Self-Paced Learning Platform

  • New courses, tools & resources added every month

PRO

$499/mo

Limited Groups

EVERYTHING IN ROOKIE PLUS:

  • 2 Live Group Coaching Calls per month

  • Group Sizes Limited to 5 Members

  • Monthly Accountability Call

  • Voxer access to Desi (walkie talkie access for questions AND quick coaching)

CHAMPION

$1,299/mo

Limited Spots

EVERYTHING IN ROOKIE/PRO PLUS:

  • Weekly private 1-on-1 customized live coaching

  • VIP event access & special perks

  • Direct access to Desi (have your own personal COO/GM at your side)

  • Personalized daily routine designed specifically for your personal growth

  • Speaking engagement & training workshop opportunity (Special Discount Rate)

STILL NOT SURE?

Frequently Asked Questions

What exactly is The League?

The League is a leadership and growth coaching program for small service business owners, leaders, and sales pros. We combine live coaching, tactical training, and a real community to help you lead better, scale faster, and win more often—without the chaos.

Who is The League for?

If you own, operate, or lead in a small service business—this is for you. Whether you’re in HVAC, landscaping, dental, auto, cleaning, or anything local and people-powered, you’ll get tools that actually apply to your world.

Do I have to be a business owner to join?

Nope. We have three divisions: Owner, Leader, and Sales. Whether you’re the founder, a department manager, or someone responsible for bringing in revenue—there’s a path for you here.

How much of my time will this take?

Just enough to change your business. Most members spend 2–3 hours a month in live coaching, and another hour applying what they learn. The ROI on that time? Game-changing.

What if I don't have a team yet?

Then now’s the perfect time to join. We’ll help you build the leadership, systems, and habits you wish you had before your team grows—so you don’t have to clean up a mess later.

What if my team is already a mess?

Perfect. We specialize in messy. The League helps you reset the standard, create clarity, and get buy-in from people who can perform with the right leadership.

What makes The League different from other coaching or masterminds?

This isn’t motivational fluff or “bro business.” This is real leadership training, built for real operators. We speak your language, solve your problems, and walk with you until things actually work.

Can I cancel if it's not a fit?

Yes. Every tier is month-to-month with no contract. We believe in results, not locking you in.

What if I want my whole team to join?

Rookie tier is billed per member per month, so you can start with yourself and add others as needed. Want group coaching or 1-on-1 attention? Step up to Pro or Champion and build your dream team with us.

How do I know this will work for my business?

Because it already has. From under $1M HVAC shops to orthodontic practices to collision centers—we’ve helped business owners in over 30 different industries just like you lead better, grow faster, and finally feel in control again. You’re not the exception. You just need the right plays.

What's your coaching style like?

Straightforward, tactical, and real. I coach like a winning sports team coach—no fluff, no sugarcoating. You’ll get clear direction, simple frameworks, and total support. I’ll challenge you, push you, and walk with you until the job gets done. We don’t just talk about leadership—we live it.

What if I’ve tried coaching or courses before and they didn’t work?

That’s exactly why The League exists. Most coaching gives you ideas. We give you execution. You’ll get the support, feedback, and accountability you need to actually implement what you learn—and we stay in the trenches with you until it sticks.

What if I’m embarrassed by how unorganized my business is?

You’re not alone. Most people wait too long to ask for help. The mess isn’t the problem—the refusal to fix it is. We meet you where you are, without judgment. This is a team built on progress, not perfection.

What if I don't feel like a "real" leader?

Nobody starts out confident. Leadership is a skill—not a superpower. Inside The League, we train you to lead with clarity, confidence, and conviction. You’ll become the leader your team is waiting for.

What if I don’t like group coaching or don’t want to share my problems publicly?

We get it. That’s why we offer Pro (small, tight-knit groups) and Champion (private 1-on-1 coaching) options. You choose your comfort level—and you’re never forced to speak up until you’re ready.

What if I’m already part of another program or group?

That’s fine. The League is a competitive advantage. You can plug this in alongside any other program you’re in and instantly sharpen your leadership, systems, and execution.

What if my business partner, spouse, or team isn’t bought in?

That’s common. The best way to get them on board is to show them results. Start with yourself, and when they see the clarity and confidence you’re gaining, they’ll want in.

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